Exhibit A
Accountants work in Amarillo
Amarillo is a city of small businesses, farms and ranches, and the accounting work follows that shape. Firms here serve cattle and crop operations, oil and gas service companies, trucking outfits on the I-40 corridor, and the restaurants and retail along Georgia Street and Wolflin. Search demand for accounting help in Amarillo runs through the year, with a clear lift when tax season approaches and again when quarterly estimates fall due. The firms competing for those searches are mostly owner operators and small partnerships, with a handful of regional practices and franchise tax brands also bidding on the same terms. Paid search on the highest intent phrases, the ones naming a service and the city, carries real cost, which tells you the demand is worth money to somebody. The searches themselves are practical: people looking for a bookkeeper near them, a CPA for a small business, help with payroll, or somebody to sort out a back tax problem.
