Exhibit A
Accountants work in Boston
Boston has a deep bench of accounting firms. The large national and regional practices sit downtown around the Financial District and Back Bay, and a long tail of small firms and solo CPAs works out of neighbourhoods and the inner suburbs. The demand is steady rather than seasonal in shape: individuals and small businesses search for tax preparation, bookkeeping, payroll and advisory help all year, with a sharp run up before the filing deadlines. Paid search in this trade in Boston is competitive, which tells you the searches carry commercial intent. The firms taking that demand range from multi office practices to owner operators working from a home office in Dorchester or Quincy. That spread is the opportunity: a well written page on a specific Boston search can reach people the big firms' budgets do not target.
