Exhibit A
Accountants work in Broken Arrow
Broken Arrow is a city of around 115,000 people inside Tulsa County, and accounting work here follows the same pattern as the rest of the metro: a mix of small owner operated firms, single practitioners working from home offices, and a handful of regional practices with a Broken Arrow address. Search demand for accounting services in the city is steady rather than dramatic, and it clusters around tax season, small business bookkeeping and payroll. Paid search on the obvious terms is contested by firms across the whole Tulsa metro, which means the organic results are where a Broken Arrow practice can hold ground on its own name and its own neighbourhoods. The searches are local: people type the town, the district or the nearby suburb, and they expect a firm that knows the area.
