Exhibit A
Accountants work in Costa Mesa
Costa Mesa sits in the middle of Orange County, close to Newport Beach, Irvine and Huntington Beach, and the accounting work here follows the businesses around it. The city has a large base of small companies, retail along the main corridors, restaurants, contractors and professional services, and each of those needs bookkeeping, payroll and tax filing. Search demand for accounting services in Costa Mesa comes from owners looking for a local firm and from people searching for help with a return. The paid search market around these terms is active because the county is dense and the intent is commercial. Franchise tax brands and independent owner operator firms both appear in the results, and the independent firms are the ones whose websites most often sit behind the franchises on the page. That is the demand available in Costa Mesa: steady, local and tied to the business calendar of the county.
