Exhibit A
Accountants work in Dallas
Dallas has a large and steady base of accounting work. The metro is dense with small firms, solo CPAs and bookkeeping shops, and the corporate base in the downtown and Uptown corridors feeds a constant flow of business filings, payroll and advisory work. Search demand follows the tax calendar closely, with a heavy run from January through April and a second wave around extension season. Paid search in this trade in Dallas is competitive, and the firms bidding on it range from single owner practices to multi office regional names. Franchises hold some of the visibility, but owner operators still take a large share of the local searches. The demand is there every week of the year, and the firms that publish consistently are the ones that show up for it.
