Exhibit A
Accountants work in Evansville
Evansville has a steady base of accounting and tax practices, from single preparers working out of a home office to multi partner firms downtown and along the Lloyd Expressway corridor. The demand is seasonal and local. People search for help with a return, a new business filing, bookkeeping after a first hire, or a payroll change, and they search by neighbourhood and by town. Paid search in this trade in Evansville is modest compared with national categories, which leaves the organic results and the AI answers as the places where a firm can be found without bidding for every click. Owner operators and small partnerships make up most of the field, so a firm that publishes consistently stands out from the ones that put up a page and leave it.
