Exhibit A
Accountants work in Fullerton
Fullerton is a city of small businesses, rental property owners and households with complicated returns, and the accounting firms here compete for the same local searches. The demand is steady: people looking for a CPA near Cal State Fullerton, owners of shops and restaurants along Harbor Boulevard hunting for bookkeeping, and landlords around downtown needing help with rental income. Paid search in this trade in Orange County is expensive because national tax chains bid on the same terms, which leaves organic and AI search as the ground where a local firm can hold its own. The searches are there to be won, month after month.
