Exhibit A
Accountants work in Garland
Garland is a large, spread out city in Dallas County, and accounting demand here follows the same pattern as the rest of the metroplex: a deep bench of small firms and solo practitioners serving households and owner run businesses. The searches that matter are local and practical, things like bookkeeping near me, tax preparer in Garland, and payroll help for a small company. Paid search on those terms carries a real cost per click because national tax software brands bid on them alongside local firms. The firms competing for the organic results are mostly owner operators and small partnerships rather than franchises, which means the pages that rank are usually written by the firm itself. That is the demand available in Garland: steady, seasonal, and won by whoever has the right pages published.
