Exhibit A
Accountants work in Independence
Independence is a mid sized city with a steady base of accounting and tax practices serving local households and small businesses. The demand is spread across the year rather than concentrated in one season, with filing deadlines and year end bookkeeping driving most of the search volume. Paid search in the accounting category in Independence is competitive enough that firms bid on the obvious terms, which leaves the longer, more specific searches open for organic pages. The firms competing here are mostly owner operated practices and small partnerships rather than national franchises, so the local search results reflect local names. That is the demand available: people in Independence searching for tax preparation, bookkeeping, payroll and business accounting help, month after month.
