Exhibit A
Accountants work in Las Vegas
Las Vegas searches for accounting work all year, and the demand splits along the way the city earns. Casino and hospitality staff file personal returns, small operators along the Strip corridors and in the industrial parks off the I 15 need bookkeeping, and the seasonal tax trade runs hard from January. The firms competing for those searches range from single preparers working out of a home office in Henderson to multi partner practices downtown, alongside the national chains that buy paid search on brand and on tax terms. Paid search carries real value here because the searcher is often ready to book an appointment, so the paid listings sit above the organic results for the highest intent terms. That leaves the steady, specific searches, the ones about a neighbourhood, a trade or a filing situation, as the ground where a firm's own pages can earn attention in Google and in AI search.
