Exhibit A
Accountants work in Little Rock
Little Rock is a mid sized market with a steady base of accounting work behind it. Firms here range from single preparers working from a home office to regional practices with several CPAs on staff, and the smaller owner operated offices make up most of the field. Search demand follows the tax calendar closely, with bookkeeping, payroll and small business accounting queries spread across the metro rather than concentrated downtown. Paid search in this trade in Little Rock is modest compared with larger metros, which keeps the cost of being visible within reach for a small firm. The demand is there every month of the year, and it moves through the neighbourhoods and suburbs as much as it does through the city centre.
