Exhibit A
Accountants work in McKinney
McKinney is a large Collin County city with a steady flow of new households and small businesses, and that keeps local search for accounting services active through the year. The firms competing for those searches range from single owner practices working out of home offices to multi partner firms along the US 75 and SH 121 corridors, alongside the national tax chains that buy paid search on brand and seasonal terms. Paid search for accounting terms in McKinney carries real cost through filing season, which tells you people are searching with intent rather than browsing. The demand is there to be published into, and the firms that own the pages for it are the ones people find first.
