Exhibit A
Accountants work in Miami
Miami has a deep bench of accounting firms. The market runs from single preparers working out of offices in Hialeah and Little Havana to regional practices serving Brickell and Coral Gables, and the large national chains have a presence downtown. Search demand follows the tax calendar and the city's business mix. Miami has a high concentration of small businesses, many of them Spanish speaking at the owner level, plus a large population of self employed people and freelancers. That means steady searches for bookkeeping, payroll, entity setup and personal tax filing, with a visible bump from January through April. Paid search in the trade is competitive in the core terms, which tells you the demand is worth money to the firms bidding on it. The searches are spread across many neighbourhood terms rather than concentrated in one citywide phrase, so a firm that publishes for the places it actually serves can reach people the big spenders do not target.
