Exhibit A
Accountants work in Montgomery
Montgomery is a mid sized Southern city with a steady base of accounting work behind it. State government, the military presence at Maxwell Gunter, and the schools and hospitals around them keep a large payroll population filing returns and keeping books every year. Small firms and sole practitioners make up much of the accounting trade here, and they compete for the same local searches as the larger practices downtown. Demand is steady rather than spiky, because the work follows the tax calendar and the business year rather than the tourist season. That means the searches are there to be won all year, and the firms that publish consistently are the ones people find when they start looking.
