Exhibit A
Accountants work in New York
New York holds one of the densest concentrations of accounting firms in the country, from the large midtown practices down to sole practitioners working out of a spare room in Queens. The searches split along the same lines. People look for a CPA near a subway stop, a bookkeeper who knows restaurant payroll, a firm that handles New York State and New York City filings together. Paid search in this market is expensive because the firms bidding are competing for high value commercial and personal clients, so the organic results carry a lot of the demand. Franchise offices and owner operators both show up in the results, and the owner operators often win on neighbourhood terms. That is the demand available to a firm that publishes for it.
