Exhibit A
Accountants work in Phoenix
Phoenix is a large metro with a steady base of accounting and tax practices, from single preparers working out of a home office to multi partner firms serving the East Valley and the West Valley. Demand for accounting searches here follows the tax calendar closely, with a heavy run from January through April and a second wave in late summer and early autumn for extensions, quarterly estimates and year end planning. The city's growth brings new small businesses into the market each year, and those owners search for bookkeeping, payroll and entity setup advice in plain language. Search demand for accounting services in Phoenix is spread across the metro rather than concentrated in one district, so a firm that publishes for the places it actually serves reaches people who are already close by.
