Exhibit A
Accountants work in Riverside
Riverside is a large inland city with a wide spread of small businesses, and accounting work here follows that spread. Demand comes from owner operators and small firms across the city rather than from a handful of national franchises, so searches tend to be local and specific: a bookkeeping need in one neighbourhood, a tax question in another. The searches are steady through the year with clear peaks around filing dates, and the people searching are usually comparing two or three local firms before they call. That is the demand available in Riverside, and it is spread thinly enough that a firm publishing consistently can hold a page for the searches that matter to its own clients.
