Exhibit A
Accountants work in Salinas
Salinas is a working agricultural city, and the accounting demand follows the money that moves through it. Firms here serve growers, packing operations, farm labor contractors, small retailers and the families who work in those businesses. The searches come from people looking for tax preparation, bookkeeping, payroll and help with an IRS notice, and they come in both English and Spanish. The firms competing for that demand range from single preparers working from an office on Main Street to regional practices with a Salinas address. Paid search in this market is modest compared with a metro, which means organic visibility carries a large share of the demand. The searches are local: people type Salinas or a nearby town into the query, and they expect a firm they can drive to.
