Exhibit A
Accountants work in Salt Lake City
Salt Lake City has a steady base of accounting work. The downtown core and the office corridors around it hold small firms and solo practitioners, and the suburbs to the south and east hold many more. Search demand follows the tax calendar and the business calendar: people look for help with a return in the spring, and owners look for bookkeeping and payroll help when they start or grow a company. The searches are local. Someone in Sugar House and someone in Sandy are looking for different firms, and the map results and the AI answers both lean on where the searcher is. That is the demand available in this market, and it is spread across many small firms rather than held by a few large ones.
