Exhibit A
Accountants work in Sioux Falls
Sioux Falls is a working city with a steady base of small businesses, farms and households that need books kept and returns filed, and the searches for accounting help here follow that base. The demand is spread across the metro rather than sitting in one downtown cluster, so people search by the neighbourhood they live or trade in as often as they search the city name. Paid search on accounting terms in this market is contested by the larger regional firms and by the national tax chains that buy ads through the filing season, while the smaller owner run practices tend to rely on referrals and on the map pack. That leaves a wide band of searches where a firm that publishes useful local pages can be found without bidding against the chains.
