Exhibit A
Accountants work in Springfield
Springfield is a mid sized city with a steady base of small businesses, trades and family owned operations, and each of those needs bookkeeping, payroll and tax filing. The accounting firms serving them range from single practitioner offices to regional practices with several partners, and the paid search market around tax and bookkeeping terms in the city is active through filing season. Demand is spread across owner operators who want a local accountant they can sit down with, and small companies looking for monthly support rather than a once a year return. That is the demand available in Springfield: people typing what they need into Google and into AI assistants, and choosing from the firms that appear.
