Exhibit A
Accountants work in Topeka
Topeka is a state capital, so the accounting demand here runs on government, small business and the tax calendar rather than on a single industry. Firms in the city range from sole practitioners working out of home offices to established practices with several CPAs, and the searches split the same way: some people want a bookkeeper for a shop on Kansas Avenue, others want a firm that handles audit or estate work. Paid search around accounting terms in Topeka is modest compared with a metro like Kansas City, which is why the organic results and the AI answers carry most of the weight for a firm here. The practices that show up first for a given neighbourhood or a given service tend to be the ones that published about it, not the ones that spent the most.
