Exhibit A
Accountants work in Washington DC
Washington DC runs on institutions, associations, contractors and small professional firms, and each of those needs bookkeeping, tax filing and audit work. The demand for accounting searches in the city comes from owner operators and small partnerships more than from franchises, because accounting practices here are mostly locally owned. Search volume for accounting terms in DC is steady through the year and rises sharply around filing deadlines. Paid search on those terms carries real cost, which tells you the commercial intent is there. HaloSEO researches the keywords your future clients actually type, writes the posts, publishes them, links them up and builds the backlinks, so your practice has pages in place for the demand that already exists in the city.
