Exhibit A
Accountants work in Yonkers
Yonkers is a city of about 200,000 people sitting directly north of the Bronx, and accounting work here follows the shape of the city: small firms serving small businesses, storefront practices along the Getty Square and McLean Avenue corridors, and bookkeeping shops that grew out of tax season storefronts. The searches come from owners of bodegas, contractors, restaurants, dental offices and landlords with two and three family houses, plus households filing returns in the first four months of the year. Paid search in the accounting category in Westchester and the Bronx line is expensive because national tax software and franchise tax brands bid hard on filing terms, so the local firm that wins is usually the one with pages that answer a specific Yonkers question rather than a generic one. Owner operators and small partnerships make up most of the competition for those searches, and the franchise offices that do exist here compete on brand rather than on neighbourhood detail.
