The brief
App Developers work in San Jose
San Jose is a software town, and app development sits inside that. The demand for app developers here is shaped by the startups and product teams along the Santa Clara Valley corridor, from downtown San Jose out through North San Jose and into Santa Clara and Sunnyvale. Search demand splits between people looking for a studio to build an app and people looking for help fixing, scaling or shipping one that already exists. Paid search in this trade is competitive because the value of a single client is high, so the paid listings at the top of results are worth real money to whoever holds them. The firms competing for the work range from small owner run studios to larger contract shops, and the smaller studios are the ones who benefit most from owning the organic results instead of renting the top of the page.
