Architects
Competitor Tracking for Architects
HaloSEO watches which sites rank for your subjects and what they have pages for. It turns the gap into planned articles for your practice.
The phrases your clients search, not the ones the trade uses
Architects often describe their work in trade language. Clients do not. A practice may talk about feasibility studies and planning applications. A homeowner types something closer to can I extend my house without planning permission, or how much does an architect cost. HaloSEO looks at the sites that already rank for your subjects and the pages they have built. It compares that against your site. The gap becomes a list of subjects to write about, in the words people actually use when they search.
A worked example
Say you run a small practice that does domestic extensions and loft conversions. HaloSEO finds that competing sites rank for questions about rear extensions and permitted development. Your site has no page on either. It plans a post on what a rear extension needs and when you need approval. The post is written, published and linked from your services pages. Backlinks are built to support it. You get the next set of subjects, not a report to read.
What local intent means for architects
Most architecture work is local. People search for an architect near them, or in the town or borough where they live. They search for help with a specific street, a conservation area or a local planning authority. A page that speaks to those searches is different from a page about architecture in general. HaloSEO plans posts around the places and local rules your clients search for, so your site answers the question in front of them.
Who this is not right for
This is not right for practices that want a dashboard to read. HaloSEO does not produce one. The output is the next set of subjects to publish. It is also not right for anyone who wants a guaranteed ranking, a set position or a date. We do not control search engines and we do not promise results. If you want to write every post yourself and keep full control of the wording, this is not the tool for that either.
Related
the trade
the feature
same feature, another trade
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines