The job
Architects work in New York
New York holds one of the densest concentrations of architecture practices in the country, from one person studios in Brooklyn to large firms in Manhattan, and they all compete for the same searches. Demand comes from owners of brownstones and townhouses, co op and condo boards, developers filing with the Department of Buildings, and businesses fitting out commercial space. Searches carry the city with them: landmark district work, zoning lot questions, Landmarks Preservation Commission filings, and neighbourhood names from Park Slope to Astoria. Paid search in this trade in New York is expensive because the value of a single commission is high, so the firms that win the paid slots are usually the larger ones with marketing budgets. That leaves the organic results, the map results and the answers AI tools give, where a well built set of pages can hold ground.
