The job
Architects work in Oakland
Oakland search demand for architects comes from homeowners, small developers and property owners spread across the hills, the flats and the corridors near Lake Merritt and downtown. The firms competing for that demand are mostly small practices and owner operators rather than franchises, which means the searches are local and specific: a house on a sloped lot, a rear addition, a commercial tenant improvement. Paid search around these terms carries a real cost per click because the intent is high and the volume is modest, so the firms that publish useful pages earn attention that paid ads have to buy. The demand is there to be captured, and it is captured by the firm whose pages answer the question first.
