Architects
SEO Images for Architects
Images on an architecture site carry the work. HaloSEO writes the alt text from what is actually in the picture, sizes and compresses the file, and names it after the post.
The phrases your clients type, not the ones the trade uses
Architects tend to write for other architects. The people who hire you search in plainer words. They type things like extension architect near me, house extension drawings, listed building architect, or architect for a loft conversion. They search by the job and the building type, not by the style label or the RIBA stage. HaloSEO researches the phrases your customers actually use and writes posts around those, so the words on the page match the words in the search box.
A worked example
Say you finish a rear extension on a Victorian terrace. HaloSEO writes a post about that project. It takes the photos you supply and writes alt text from what is in each one, for example a glazed rear extension with a flat roof and a paved courtyard. It does not stuff the keyword into the alt text. It sizes and compresses each file so the page loads quickly, and it names the file after the post. Then it publishes the post, links it to your related project pages, and builds backlinks to it.
What local intent means for architects
Most architecture work is won close to home. People want someone who knows the local planning authority, the conservation areas, and the kind of housing stock in the area. So the searches carry place names: architect in a named town, or planning consultant for a named borough. HaloSEO writes posts that speak to that local context, so a page about a project in one town reads as relevant to someone searching there, rather than as a generic studio page.
Who this is not right for
This is not right for you if you want a guarantee of a ranking, a position, or a set number of enquiries by a set date. We do not control search engines and we will not promise that. It is also not right for a practice with no photographs of its work, or one that wants to keep full manual control of every word and every file name. And it is not a replacement for your own judgement on which projects to show.
Related
the trade
the feature
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines