The brief
Audio Visual Installers work in Durham
Durham is a small search market for audio visual installation. The firms competing for it are mostly owner operators and small teams, with a few national installers and retail brands appearing in paid results for terms like TV wall mounting and home cinema. Paid search has some value here for the retail side of the trade, where a chain will bid on generic terms, while the custom install work is won on local searches and referrals. The demand is steady rather than large, and it splits between domestic jobs in the city and villages, and commercial work for offices, pubs, churches and schools. Searches tend to name the place, so a page that names the place is the one that gets found.
