The brief
Audio Visual Installers work in Fargo
Fargo is a metro of a few hundred thousand people spread across Cass County and across the river into Moorhead, and the audio visual trade here sits between two kinds of buyer. On one side are the homes and small businesses that want a TV over the fireplace, a sound system in the basement or a conference room that finally works. On the other are the churches, schools, clinics, bars and event venues that need a projector, a distributed audio system or a video wall. The firms doing this work in Fargo range from one or two person owner operators running a van to established low voltage and integration shops that also handle security and networking. Search demand follows the buildings: new construction on the south and west edges of the city, remodels in the older neighbourhoods near downtown, and commercial fit outs along the 13th Avenue and 45th Street corridors. The searches are specific and local, people typing in a room type, a brand or a problem, plus Fargo or a suburb name. That is the demand available, and it is steady rather than seasonal at the top, with the spikes coming when people move into a new house or a business signs a lease.
