The brief
Audio Visual Installers work in Jackson
Jackson is a metro of roughly half a million people, and the audio visual trade here splits between a small number of established integration firms and a long tail of owner operators who handle home theatre, conference rooms and church sound. The searches come from both sides of the metro, from the hospitals and universities in the city core to the new builds out in the surrounding counties. Paid search in this trade in Jackson is modest compared with the big coastal markets, which means the organic results carry a lot of the demand. The firms taking that work are a mix of regional integrators with showrooms and one or two person crews who win on referrals and repeat business. That is the demand sitting there for the taking.
