The brief
Audio Visual Installers work in Philadelphia
Philadelphia has a steady base of audio visual demand. It comes from the offices and institutions in Center City and University City, from the restaurants and venues that need sound and screens, and from the rowhouse owners who want a media room or a whole home system. The searches are spread across the city rather than sitting in one place, so a firm that covers several neighbourhoods has several sets of searches to appear in. Paid search in this trade in Philadelphia is a small part of the picture. Most people looking for an installer start with an organic search and read a few results before they call. The firms taking that work are mostly owner operators and small local companies, with a few regional integrators handling the larger commercial jobs. That leaves room for a local business to own the searches for its own neighbourhoods and job types.
