First course
Bakeries work in Boston
Boston has a dense bakery trade. Independent shops, neighbourhood bakeries and small chains all sit within a few miles of each other, and the search demand follows the same pattern. People search by neighbourhood, by product and by occasion: a cake for a birthday in the North End, a loaf near their apartment in Somerville, a box of pastries for an office on Federal Street. Paid search for bakery terms in Boston carries real cost per click because the competition is local and the intent is high. Owner operators and small groups hold most of the listings. Franchises appear in the suburbs more than in the city core. The demand is there every week of the year, spread across many small searches rather than one big one.
