First course
Bakeries work in Los Angeles
Los Angeles searches for bakeries the way it searches for coffee, often and by neighbourhood. People type the district they are standing in, or the one they are driving to, and they add what they want: a birthday cake, pan dulce, sourdough, a wedding tasting. The demand is spread across the city rather than pooled in one downtown query, so a bakery in Boyle Heights and a bakery in Sherman Oaks are chasing different words on the same afternoon. Chain bakeries and grocery in store bakeries take a share of the generic searches, and owner operators take the rest by being the answer for a street, a celebration or a cuisine. Paid search on bakery terms in Los Angeles carries real cost through the year, which tells you the searches convert. The demand is there to be collected, district by district, occasion by occasion.
