First course
Bakeries work in San Francisco
San Francisco has a dense bakery trade. The city's neighbourhood commercial streets carry retail bakeries, and the wholesale side supplies restaurants and cafes across the eastern half of the city. Search demand splits between people looking for a specific product, a celebration cake, a sourdough loaf, a morning pastry, and people looking for a bakery near a particular address. The paid search on those terms is contested by the larger groups and by delivery marketplaces, which bid on the generic bakery terms. Owner operators hold the neighbourhood and product specific searches, where the intent is tighter and the competition is thinner. That is the demand available in San Francisco: a steady base of product searches and a large set of location searches tied to the city's neighbourhoods.
