Exhibit A
Bankruptcy Lawyers work in Amarillo
Amarillo sits in the middle of the Texas Panhandle, and the bankruptcy work that comes through it follows the local economy. Firms here handle Chapter 7 and Chapter 13 filings for people working in healthcare, agriculture, trucking and the oil and gas fields that rise and fall with the price of a barrel. The searches are steady rather than huge, and the firms competing for them are mostly owner run practices rather than national franchises. Paid search in this trade is expensive per click because a single client is worth a lot, so the firms that buy ads tend to be the ones with the biggest budgets. That leaves the organic results open for a firm that publishes useful pages about filing in Amarillo and the counties around it.
