Exhibit A
Bankruptcy Lawyers work in Augusta
Augusta is a mid sized Georgia market on the South Carolina line, and the bankruptcy search demand here is steady rather than huge. A modest number of firms and solo practitioners in the metro compete for the consumer filing searches, and the paid search on the highest intent terms, the ones where somebody is already looking for a lawyer to file, carries real cost per click because a single retained client is worth a lot. The firms taking that work are mostly local practices and owner operators rather than national franchises, which means the organic results are reachable for a firm that publishes consistently. The demand is there to be captured, month after month, from people in Richmond County and the counties around it.
