Exhibit A
Bankruptcy Lawyers work in Aurora
Aurora is a city of roughly 400,000 people spread across Kane, DuPage, Will and Kendall counties, and the bankruptcy work here follows the households and small businesses that fill it. Searches for consumer bankruptcy help in Aurora come from people carrying credit card balances, medical bills and car loans, and from small business owners in the trades and retail corridors who are weighing their options. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of larger Chicago area firms buying paid search into Aurora keywords. Paid search for bankruptcy terms is expensive nationally because the cases carry real value, so the firms that show up in the paid results are usually the ones with the biggest budgets. That leaves the organic results, the map pack and the AI answers as the places where a local Aurora practice can build steady visibility without outbidding anyone.
