Exhibit A
Bankruptcy Lawyers work in Broken Arrow
Broken Arrow is a city of around 115,000 people south east of Tulsa, and the bankruptcy work here follows the same pattern as the rest of the Tulsa metro. The searches are steady rather than large. A person typing bankruptcy lawyer Broken Arrow is usually close to a decision, often after a garnishment notice, a foreclosure letter or a medical bill they cannot carry. The firms competing for those searches are mostly small practices and solo attorneys, with a few Tulsa firms running ads into the Broken Arrow zip codes. Paid search on the core terms carries real cost per click because the cases are worth something to the firm that signs them. The demand is there every week of the year, spread across a modest number of searches, and the firms that show up in the map pack and the organic results take the calls.
