Exhibit A
Bankruptcy Lawyers work in Cedar Rapids
Cedar Rapids searches for bankruptcy help in steady, quiet volume. The people looking are usually dealing with a job loss, a medical bill or a foreclosure notice, and they search close to home. A handful of firms in the metro compete for those searches, and the paid listings above the free results carry a real cost per click because a bankruptcy case is worth a lot to a firm. The firms holding the top of the page tend to be established local practices rather than national brands, which means the free results are reachable for a firm that publishes consistently. The demand is there every month. What moves a firm up is having a page that answers the exact question somebody in Cedar Rapids is typing.
