Exhibit A
Bankruptcy Lawyers work in Charleston
Charleston has a steady stream of bankruptcy searches because the demand follows the local economy, not a national average. People search for Chapter 7 and Chapter 13 help when a job ends, a medical bill lands or a small business slows down. The firms competing for those searches in Charleston range from solo practitioners and small owner operated practices to a handful of larger regional firms that buy paid search. Paid search for bankruptcy terms in Charleston carries real cost per click because the cases are worth a lot to the firm that signs them. Most of the organic competition comes from owner operators who have a website but publish nothing on it. That leaves the search results open for a firm that puts useful pages up month after month.
