Exhibit A
Bankruptcy Lawyers work in Chicago
Chicago has a steady stream of bankruptcy searches because the need is steady: filings here track job losses, medical bills and credit card debt across a metro of millions. The firms competing for those searches range from large consumer bankruptcy practices with downtown offices to solo attorneys working out of neighbourhood storefronts, and the paid search slots above the organic results are usually held by the bigger consumer firms bidding on filing related terms. The searches themselves are local and specific. People type in the name of their neighbourhood or the county they live in, and they look for help with a filing they have already decided to make. That is the demand sitting in front of a bankruptcy practice in this city, and it is demand that gets answered by whichever page shows up when the person searches.
