Exhibit A
Bankruptcy Lawyers work in Cincinnati
Cincinnati has a steady stream of bankruptcy searches because the demand is built into the city's economy. Hamilton County courts handle a regular flow of Chapter 7 and Chapter 13 filings, and the people filing search locally, by neighbourhood and by county. The firms competing for that attention are mostly small practices and solo attorneys spread across the metro, with a handful of larger firms running paid search on the higher value terms. Paid search for bankruptcy keywords in Cincinnati carries real cost per click because the cases are worth money to the firms that win them. The searches themselves are practical: people look for a lawyer near their suburb, ask what a filing costs, and want to know whether they qualify. That is the demand available, and it repeats month after month.
