Exhibit A
Bankruptcy Lawyers work in College Station
College Station is a university city, and the bankruptcy work here follows the university calendar and the local economy around it. Students, graduate families, staff at the university and small operators in the service trades around town all move through financial pressure at different points in the year. Search demand for bankruptcy help in College Station is steady rather than huge, and the firms competing for it are mostly small local practices and a few regional firms advertising into the market. Paid search in this trade is expensive per click because a single client is worth a lot, so the paid listings tend to be held by firms with a marketing budget. That leaves the organic results and the AI answers as the ground where a local practice can hold its own, and those are won by publishing consistently on the questions people in College Station actually type.
