Exhibit A
Bankruptcy Lawyers work in Columbus
Columbus has a steady stream of bankruptcy searches because the region has a large population, a big rental market and a lot of households carrying credit card and medical debt. The searches come from people comparing Chapter 7 and Chapter 13, from people facing foreclosure or a wage garnishment, and from people who want to know what a filing does to their credit. The firms competing for those searches are mostly local practices and small partnerships rather than national franchises, and they sit across Franklin County and the surrounding counties. Paid search in this trade is expensive per click because a single client is worth a lot, so many Columbus firms bid on the obvious terms and leave the longer question searches to whoever publishes for them. That leaves real demand in the specific questions people type before they ever call a lawyer.
