Exhibit A
Bankruptcy Lawyers work in Durham
Durham has a steady flow of bankruptcy and insolvency searches, and the firms chasing them sit in a crowded field. The city has two universities, a large student and young professional population, and a lot of rented housing, so debt advice and insolvency queries come from people who are not long settled in the city. Search demand clusters around individual and small business insolvency, and the paid search space is contested by regional firms with offices across the North East as well as smaller Durham practices. The searches are specific: people type the town or the estate they live in, and they type the problem, not the legal term.
