Exhibit A
Bankruptcy Lawyers work in Fargo
Fargo is a small legal market. The firms handling consumer bankruptcy here are a short list, and most of them are owner run practices rather than franchises, so the searches that come in each week are shared among a handful of names. Demand comes from people in Cass County and across the river in Moorhead who are carrying credit card debt, medical bills or a farm or small business that has slowed down. The searches are steady rather than huge, which means a page that answers a real Fargo question can hold its place for a long time. Paid search in this market is cheap enough that a few firms bid on the obvious terms, and the rest of the demand sits in longer searches that nobody has written for.
