Exhibit A
Bankruptcy Lawyers work in Fort Wayne
Fort Wayne is the largest city in northeast Indiana and the county seat of Allen County, so the bankruptcy filings for the surrounding counties funnel through the federal courthouse here. That gives the trade a steady base of searches from people who live in the city and from people in the smaller towns who travel in. The firms competing for those searches are mostly small practices and solo attorneys, with a few larger firms that handle bankruptcy alongside other work. Paid search in this market is contested by the firms that buy ads, and the cost per click reflects how valuable a single retained client is. The demand is there every month of the year, and it moves with the local economy, the manufacturing base and the household budgets of people across Allen County.
