Exhibit A
Bankruptcy Lawyers work in Fort Worth
Fort Worth is a large, spread out city with a steady flow of bankruptcy work. Chapter 7 and Chapter 13 filings come from households across Tarrant County, and the searches that follow them are local. People type in Fort Worth, or a suburb name, or a court name, and they look for someone who handles filings in that area. The firms competing for those searches range from small owner run practices to larger firms with several attorneys. Paid search in this trade is expensive because a single client is worth a lot, so many firms bid on the same terms. That leaves the organic results and the AI answers as the places where a smaller practice can hold ground. The demand is there every month of the year, and it clusters around the terms people use when they are already worried about money.
